How Candle Packaging Is Playing A Vital Role In Candle Industry
Candles are used almost at every home for various purposes, some use it to make their home enlighten when electric supply is off while the others utilize it at some special occasion. A candle basically represents a feeling of being romantic. A candle light dinner is very common.
The busy schedules of people and advancement in technology have decreased the demand of the candles. Hence, candle manufacturing companies are now trying to boost their sales with the creation of extra- ordinary unique designs so that these can be utilized as a show piece.
Importance of Candle packaging
If you are a manufacturer, you might be aware of the importance of packaging. There is no alternate to an attractive packaging. Just like any other product in the market, a comfortable and appealing packaging is equally crucial for a candle. Below are the following points to describe its importance;
- Attraction
A perfect packaging is the one observed by more than 50% of people entering the retail store. The more attractive and impressive the candle packaging is, the more are the chances for it to be sold out. Note that “First impression is the last impression”, Candle packaging is the first impression that you create towards the customers.
- Gift
The candle is one of the gift item, brought by a larger number of people. It is suitable for every occasion i.e. even if it’s a birthday or wedding ceremony, Candle is an ideal gift. Another benefit that rises from offering someone candle as a gift is that free promotion is carried out i.e. the more people noticed it.
- Decoration piece
Candles are basically used at birthday parties and weddings as a decoration piece. These are areas where one can easily promote their Candle brand.
- Prevention
The candle is an item that can be melting easily and therefore a packaging that requires protection is needed. A candle packaging is a high quality if it adds a material to secure the candle wax from being melted.
- Competition
With enhanced advancement, the competition in various industries has increased. Candle manufacturing is among one of these. Now the only way to differ your candle from the other is its packaging. The right choice of the Packaging Company will boost your candle sales.
Making a candle is no rocket science. Just the careful boiling of wax on double boiler is all one has to do. The easy making of the candle, therefore, increases the competition in this industry. Window box packaging is a suitable one if you are targeting the candle as a gift.
Importance of Printed packaging
There is a big difference between a plain packaging and printed packaging. A printed packaging offers the following benefits to the manufacturer;
- Promotion
A printed packaging will help you in promoting your candle brand. An eye- catchy printing of logo and tagline of your candle manufacturing will let more people watch it. The packaging of the candle will depend on the size of candle you are offering. The packaging will also differ depending on the thickness of your candle manufactured.
- Retail store display
Candles are mostly seen on the shelves of the retail store, the more appealing packaging is used, and the more people will notice it. It can be considered as the life of a retail store display.
- Boost sales
With the utilization of printed packaging, there are higher chances of potential candle sales. For instance, if you have gifted a candle to a friend and lately that friend is looking to get some of them for their home use, he/ she will definitely have a look on the candle you’ve offered them.
Which is a suitable packaging for Candles?
A suitable packaging for candle is considered by looking at the following factors;
- Shape of the candle
- Size of the candle
- The thickness of the candle.
One of the widely used unique packagings for the candle is Windows box packaging. This packaging allows the customers to view the candle without a touch. The benefits of these packaging includes;
- Candle design can be viewed from outside.
- The candle does not exchange hands i.e. the quality of candle until purchased is maintained.
- More likely to be noticed from far.
- Mostly chosen for offering a gift.
Candle boxes can be customized with special support including; UV coating (To protect the wax from being melt), abrasion guard and lamination. Top ten brands of candles including pillar, scented, tea, and votive, etc. all use customized retail candle packaging to display their brand as they are aware of the importance of candle packaging.
