Make a Statement with Mascara Boxes
Mascara is the one cosmetic product every girl carries with her everywhere. Be it a full face of makeup or a light look, mascara never gets left out. The one beauty rule that women have passed on from generation to generation is don’t leave the house without mascara. As they say, “Inner beauty is great but a little mascara never hurt!” If you’re going for a simple look, it’s lip-gloss and mascara. You want to class it up? Bold red lips, black eyeliner and mascara. Safe to say, mascara is the most essential beauty product that any girl can own.
Mascaras have been around for a long time and they’ll still be here for a long to come. In addition to the classic black mascara, you can now find colored mascaras – for the bold girls, water-proof mascaras – for the emotional ladies, curling mascara – for when you don’t have time for the lash curler and lots of other options to choose from.
Regardless of what kind of mascara it is, good packaging boosts likability tenfold. When it comes to cosmetic products, especially mascaras, it matters a great deal what kind of box it comes in. The box should showcase what kind of mascara it holds, with proper and legible labeling, expiry date clearly mentioned, ingredients listed, and name and brand highlighted.
Having unique and different packaging, especially packaging that is customer-friendly, easy to handle, easy to open, recyclable, environment-friendly – these are all plus points. There are a lot of printing and design options available these days so it’s easy to find the design solution that best suits you.
The mascara box should reflect the product as well the customer type the product is for. If you’re mascara is for the younger generation, the box design should be trendy and chic with good use of colors. It pays to pay attention to the colors that are in fashion for the season also. If you’re mascara is for the businesswoman, it should be elegant and classy. A bit of metallic presence in an overall black and white should serve well.
Considering that we now have the option of colored mascara, the packaging can also reflect the color of the mascara it contains. For example the mascara box could be black, brown, blue, purple, etc. for the respective colors. This will make it convenient for the customer to keep track of their mascara collection and also look make their make-up bag a bit colorful.
Another trend would be to make the mascara boxes completely metallic to give them a more edgy look. Complement the metallic color with a glossy finish and it will make your mascara look like a must-have for any customer’s collection. Not only will the metallic make your mascara look edgier, it will also make it look more glamorous.
The mascara packaging can also be done keeping in mind the holiday season, gift packaging, summer vs. winter editions. For holiday season and gift packaging, a glossy finish with eye-catching color would be a big hit. Also, a minimalist design could add to the allure of the product. Summer vs. winter editions of the best-selling mascara could have different colored packaging, to make it look unique.
Since there is a myriad of design options and clip-art is also readily available online, you can use these to make your mascara box stand out from the usual suspect that women opt for like Maybelline, Rimmel, L’Oreal, Smashbox, etc. If you’re mascara has a certain sought-after ingredient, feature it on the box. If you’re mascara is curling, lengthening, or volume-enhancing, use clip-arts to showcase that on the packaging. Water-proof mascara, especially, should have a box that boasts its staying power through sweat and tears! The box will help solidify the image of the mascara as well as convey to the customer what mascara best suits their needs in a pictorial and customer-friendly manner.
A mascara box should differentiate it from others. Lastly, opt for a customizable box rather than the regular rectangular box. Not only will it differentiate your product, an eye-catching box adds to the appeal of the product and turns it into a must-have!
For those of you looking to make a mark with your mascara in the market, choosing the right packaging will make all the difference.
