Cosmetic Packaging Industry: 7 key trends to watch about cream

The cosmetic packaging companies are one of the most vibrant packaging markets, which include the varied types of packaging and their materials used across the regions. With a huge industry potential and growing consumer preference, the marketplace is likely to witness substantial growth in the future. This review reports the marketplace value of the cosmetics and beauty products packaging & its equipment. Paper, metal, glass, and plastic are largely used for beauty products packaging. The global companies are divided by types of packaging used such as bottles, tubes, jars, sticks, pumps and dispensers, pen types, caps & closures, curler balls, and others.

Cosmetics products, of course, require wonderful product packaging. But if you’re products packaging designer, you know the tale doesn’t end there. Cosmetics product packaging has to be both wonderful and realistic, which are easier said than done. One trend growing is that consumers’ increasing attention to ecological issues is creating the development of maintainable product packaging for beauty products. High-class brand owners are trying to find to reduce the ecological effect of their packaging; thus packages are presenting lighter and more recyclable materials.

Customization is something high-class manufacturers are looking at, and while the quantity is small, it is growing as they engage with clients. Nowadays, design's part is as much about finding and describing what is important as it is about shape and framework. Item packaging developers must now encounter developers, guiding the customer through the surprise to one experience—because encounters are what modern people are after. Item packaging developers are now in charge of guiding the skills, which results in an experience with the item and a brand. A huge 37.25 billion USD! That’s how much the aesthetic packaging industry will be worth by 2020, according to international researching the marketplace company Grand View Research. A mixture of technical improvements and a start beauty product intake is what’s driving this success as we speak, major to seven key trends to watch in the next four years.

1. Maintainable packaging is beautiful

The whole world aims to lessen contamination, and the beauty industry is certainly no different. By 2020, bio plastic packaging will be common practice together with cup containers that will think about half of what they do now. Producers are making an effort to significantly slow up the weight of cup containers so that they will require less energy to produce and transportation without risking their strength.

2. Stand-up pouches are standing out

By 2020, stand-up pouch packaging will generate more than 1.60 billion USD in income. Their light-weight, versatility, excellent hurdle qualities and ease of design will confirm particularly popular in both the food and the cosmetic packaging industry.

3.  The rise of the digital

The fast development of technology has recently introduced the idea of entertaining packaging, which performs into the craze of value-added packaging, trying to meet the ever-changing customer anticipations. The rate of progression is set to increase during 2016, with even smaller companies dropping their feet into the electronic world.

4.  Clean packaging

Sustainability continues to be a key aspect when generating packaging; however, recyclability is now more of anticipations, demanding manufacturers to go further. The issue with offering eco-friendly options is that customers are hesitant to pay more for it.

The idea of ‘clean’ can be taken through to the design of the packaging also, as styles expose the choice for simple or little styles. Many people are motivated by the clear item packaging, and it seems that when it comes to cosmetics item packaging, other years adhere to.

5.  Looking at size

In a time where product commitment is less popular, product entrepreneurs must make and provide packaging of the right dimension to fulfill the needs of the different client conditions, be it children or a personal.  A perfect example of this would be the dimensions of dairy cartons; while children may require bigger than is available, a single personal would only need a portion o the dimension.

6. Differentiation

Differentiation within an aggressive and full industry needs the bulk of industry research. The aim is to keep customers alert while considering reviews for highest possible impact.

The outside of the box packaging helps to distinguish your brand in the older markets.  This period examines the role of advancement within a company, describing the significance of applying an organized plan, without ‘over innovating’.

7.  The on-go Packaging

Once again, significance in placed on must objective audience and with improving client specifications versatility of production is high value in creating various design and dimensions. Customer specifications can be met by providing double packed products. Comfort and easy availability are the key points to address this trend while guaranteeing the correct materials are used without limiting the brand identification.

Make a Statement with Mascara Boxes

Mascara is the one cosmetic product every girl carries with her everywhere. Be it a full face of makeup or a light look, mascara never gets left out. The one beauty rule that women have passed on from generation to generation is don’t leave the house without mascara. As they say, “Inner beauty is great but a little mascara never hurt!” If you’re going for a simple look, it’s lip-gloss and mascara. You want to class it up? Bold red lips, black eyeliner and mascara. Safe to say, mascara is the most essential beauty product that any girl can own.

Mascaras have been around for a long time and they’ll still be here for a long to come. In addition to the classic black mascara, you can now find colored mascaras – for the bold girls, water-proof mascaras – for the emotional ladies, curling mascara – for when you don’t have time for the lash curler and lots of other options to choose from.

Regardless of what kind of mascara it is, good packaging boosts likability tenfold. When it comes to cosmetic products, especially mascaras, it matters a great deal what kind of box it comes in. The box should showcase what kind of mascara it holds, with proper and legible labeling, expiry date clearly mentioned, ingredients listed, and name and brand highlighted.

Having unique and different packaging, especially packaging that is customer-friendly, easy to handle, easy to open, recyclable, environment-friendly – these are all plus points. There are a lot of printing and design options available these days so it’s easy to find the design solution that best suits you.

The mascara box should reflect the product as well the customer type the product is for. If you’re mascara is for the younger generation, the box design should be trendy and chic with good use of colors. It pays to pay attention to the colors that are in fashion for the season also. If you’re mascara is for the businesswoman, it should be elegant and classy. A bit of metallic presence in an overall black and white should serve well.

Considering that we now have the option of colored mascara, the packaging can also reflect the color of the mascara it contains. For example the mascara box could be black, brown, blue, purple, etc. for the respective colors. This will make it convenient for the customer to keep track of their mascara collection and also look make their make-up bag a bit colorful.

Another trend would be to make the mascara boxes completely metallic to give them a more edgy look. Complement the metallic color with a glossy finish and it will make your mascara look like a must-have for any customer’s collection. Not only will the metallic make your mascara look edgier, it will also make it look more glamorous.

The mascara packaging can also be done keeping in mind the holiday season, gift packaging, summer vs. winter editions. For holiday season and gift packaging, a glossy finish with eye-catching color would be a big hit. Also, a minimalist design could add to the allure of the product. Summer vs. winter editions of the best-selling mascara could have different colored packaging, to make it look unique.

Since there is a myriad of design options and clip-art is also readily available online, you can use these to make your mascara box stand out from the usual suspect that women opt for like Maybelline, Rimmel, L’Oreal, Smashbox, etc. If you’re mascara has a certain sought-after ingredient, feature it on the box. If you’re mascara is curling, lengthening, or volume-enhancing, use clip-arts to showcase that on the packaging. Water-proof mascara, especially, should have a box that boasts its staying power through sweat and tears! The box will help solidify the image of the mascara as well as convey to the customer what mascara best suits their needs in a pictorial and customer-friendly manner.

A mascara box should differentiate it from others. Lastly, opt for a customizable box rather than the regular rectangular box. Not only will it differentiate your product, an eye-catching box adds to the appeal of the product and turns it into a must-have!

For those of you looking to make a mark with your mascara in the market, choosing the right packaging will make all the difference.

Custom Eye Shadow Boxes

There are many things that a woman needs to focus on while dressing up. This includes the dress, shoes, and bags. Having said that, there is absolutely nothing that takes precedence over your makeup. Your makeup needs to be perfectly suitable for the occasion and also needs to be one that is perfect for your features. You also need to choose the colors and shades that best complement your dress and hence the overall look of your dress and enhance your appeal.

We are going to discuss the packaging of a very important makeup item today. Eye shadow. Everyone knows that eye shadow boxes are available in a number of shades and types. The shades vary from being perfect nude to extremely bold colors. The types are primarily two. Matt and sparkly. The point is that the boxes of these eye shadows need to vary and be morphed according to the shade and type of eye shadow that you are offering. Nude shades for instance have boxes present in light and soft colors. This will in turn help the customer recognize the shades without having to open the box of the eye shadow boxes. Similarly for eye shadow boxes that tend to be present in bold colors, the eye shadow boxes too need to adopt a theme that is bolder in its approach. For eye shadows that are matt, eye shadow boxes tend to have a simpler and smoother vibe. Similarly, eye shadows that have a sparkly vibe tend to have boxes that are more glittery in their appeal.

Also the eye shadow boxes need to be customized according to the feel of the brand. If the eye shadows are very expensive and are thus catering to a high income households, there needs to be further investment on the boxes of the packages. This is because when people are paying more to purchase a product, they obviously want to get more value from the product as well. And what better way could the aforementioned be achieved than investing more in the packaging? After all it is the packaging that introduces the brand to the consumer. Thus a packaging that immediately draws the attention of the consumer will lead to more purchases and will make the brand have a better image in the eyes of the consumers.

Having said that, if the demographics that the company is catering to is more focused on saving money, you might be okay while not investing too much in the packages of the brand. This will help you have a bigger profit margin and will thus make you have more money to save and use for other things.

The eye shadow boxes are also very good brand ambassadors for the company. After all they are the first things that the consumer sees when all the cosmetics are stacked on the shelves of numerous shops. Thus having a packaging that will enable a product to stand from the crowd will definitely be an added bonus for the brand especially in the long run.

It is fairly important that the eye shadow boxes have the logo placed prominently on them. This will help the eye shadow companies to spread further awareness regarding their brand to the consumers. Having said that, the tagline of the eye shadows also needs to be properly placed on the brand .This will help it get the immediate attention that it deserves. Having said that it is also important that the printing company that you choose for the eye shadow boxes, does not compromise quality. Also, its design team needs to have creative minds on board. This will help the company get the uniqueness in the design of its eye shadow boxes that may help it to stand out from its competitors.

Another consideration that needs to be made when you are customizing the eye shadow boxes of your company is the demographics that you are catering to. Of course if you are looking to provide eye shadows that caters to brides, it is best to choose a packaging that is exclusively tailored to meet the demands of the bride. Also, it is best then to include content on the box that specifies that the eye shadows are indeed for brides. Content may say things like how photogenic the eye shades are or how the eyeshades can be used to make the day of the bride even more special for her. Alternatively, if the eyeshades are meant to be for working women, then it is best to keep the packing as formal as possible. This will help cater better to the working women and will thus attract them further towards the eye shadows.

Finally, it has been established that all eye shadowboxes need to be customized according to customers that they are looking to serve. It is only then that the company will be able to get the maximum returns.